by Patricia | Dec 20, 2023 | Technical
Introduction Sender reputation (SR) plays a crucial role in the effectiveness of email marketing campaigns. It is essentially a measure of the trustworthiness and credibility of the sender’s email domain and IP address. A positive sender reputation can enhance...
by Patricia | Dec 20, 2023 | Technical
DMARC record, which stands for Domain-based Message Authentication, Reporting, and Conformance, is an email authentication and reporting protocol. DMARC builds on the existing SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication...
by Patricia | Dec 20, 2023 | Technical
Domain Keys Identified Mail (DKIM record) is an email authentication method that allows the sender to digitally sign an email message. DKIM provides a way for email recipients to verify that authorized sender sent the message and that noone has tampered with it during...
by Patricia | Dec 20, 2023 | Technical
BIMI, which stands for Brand Indicators for Message Identification, is an email authentication standard designed to enhance the visibility and recognition of brands in email communications. BIMI allows organizations to display their official logos in the inboxes of...
by Patricia | Dec 19, 2023 | Technical
About SPF Sender Policy Framework (SPF) is an email authentication protocol designed to detect and prevent email spoofing. Email spoofing occurs when a malicious sender forges the sender’s address to make it appear as if the email is coming from a...
