Choose the ESP that best suits your needs to implement Email Marketing successfully. Considering the large number of ESPs worldwide, this article will present some information about 10 of them, which will help you make the right choice.
We selected the following ESPs:
- ActiveCampaign
- Brevo (formerly Sendinblue)
- ConstantContact
- ConvertKit
- GetResponse
- HubSpot
- Mailchimp
- Mailerlite
- Moosend
- Klaviyo
ActiveCampaign
ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, sales automation, and customer relationship management (CRM) features. It provides tools to support businesses in building meaningful relationships with their audience and driving successful marketing and sales campaigns.
The Email Marketing plan starts at $ 39 a month. Their website provides more information about pricing and features.
Brevo (formerly Sendinblue)
Brevo (formerly Sendinblue) is a digital marketing platform that provides tools for email marketing, marketing automation, and SMS marketing. Key features of Brevo include creating and sending personalized email campaigns, setting up marketing automation workflows, managing contact lists, and analyzing campaign performance through detailed reports. The platform also supports transactional emails and offers an intuitive drag-and-drop editor for designing visually appealing emails.
Brevo has a free plan that offers 300 emails/day, Customizable email templates, a drag-and-drop editor, Transactional emails, SMS, and WhatsApp campaigns. Their starting plan is $ 25$ a month. More details are on their website.
ConstantContact
Constant Contact is an email marketing platform with features such as customizable email templates, contact list management, and detailed analytics. Users can design visually appealing emails, automate campaigns, and track the performance of their marketing efforts. Also, it may offer additional features such as social media posting and advertising to enhance overall marketing strategies. If you want to work with ConstantContact, you will pay at least 12$ a month for their minimal plan. Find more here.
ConvertKit
ConvertKit is an ESP for creators, bloggers, and small businesses. It provides tools for building and managing email lists and creating customized email campaigns. Features like customizable forms, automation sequences, and targeted email broadcasts aim to simplify the process.
The platform also offers features like visual automation workflows, allowing users to create intricate automation sequences to engage subscribers based on specific triggers and actions. ConvertKit is known for its user-friendly interface and commitment to serving content creators’ and online entrepreneurs’ unique needs.
You can start using it with a free plan, and when that isn’t enough, they have a starting plan at $ 9$ a month. Details about pricing and the features they offer are here.
GetResponse
GetResponse is an all-in-one online marketing platform that offers a range of tools for businesses to create, manage, and optimize their digital marketing campaigns. It provides features for email marketing, marketing automation, landing page creation, and webinar hosting. The platform also includes tools for creating responsive landing pages to convert leads and hosting webinars to connect with audiences in real-time.
The platform integrates with various third-party tools, and its analytics and reporting features help users track the performance of their campaigns. The starting plan for GetResponse is 19$ a month with 1000 contacts. You can check their website to get more information.
HubSpot
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses attract, engage, and delight their customers. It offers integrated tools and features to support various digital marketing and customer relationship management aspects.
Key components of HubSpot include:
1. Marketing Hub: Enables businesses to create, manage, and analyze inbound marketing campaigns. It includes tools for email marketing, social media promotion, content creation, and lead nurturing.
2. Sales Hub: Provides tools for managing leads, automating sales processes, and tracking the sales pipeline. It includes contact and lead management, email tracking, and sales automation.
3. Service Hub: This platform focuses on customer service and support, offering features for ticketing, customer feedback, and knowledge base creation. It helps businesses provide excellent customer experiences and manage customer relationships.
4. CMS Hub: A content management system that allows users to build and manage their websites, integrating seamlessly with other HubSpot tools.
HubSpot is suitable for businesses of various sizes and industries, providing a comprehensive solution for inbound marketing and customer engagement. For the latest and most detailed information, it’s recommended to check HubSpot’s official website.
Hubspot has offers for both individuals & small teams and businesses & enterprises. Individuals & small teams have a free option and the starting plan with 20$ a month price. Businesses & enterprises must pay at least 890$ a month for marketing tools. Look for more details on their website.
Mailchimp
Mailchimp is an email marketing platform that empowers businesses and individuals to create, send, and analyze email campaigns. It offers a user-friendly interface with features tailored for beginners and experienced marketers.
Key aspects of Mailchimp include Email Campaigns, Marketing Automation, E-commerce Integration, Analytics and Reporting, Landing Pages and Forms.
Mailchimp is known for its free tier that caters to small businesses and individuals with basic email marketing needs. After the free plan, they have a starting point of 13$ a month if you have nearly 500 contacts. You can find more information about Mailchimp by reading our post about it, where we spoke about its pros and cons.
Mailerlite
MailerLite is an email marketing platform that provides tools for creating, sending, and automating email campaigns. It is designed to be user-friendly and suitable for businesses of various sizes, including small businesses and startups.
MailerLite is known for its cost-effective pricing, particularly for businesses with smaller email lists. It is often chosen by those looking for a straightforward and budget-friendly solution for their email marketing needs.
It has a free plan which allows you to send 12,000 emails monthly. The starting plan is only 10$ a month with unlimited monthly emails and other features. You can check them here.
Moosend
Moosend stands out as a dynamic and intuitive email marketing platform, offering businesses a seamless solution for crafting, delivering, and optimizing impactful email campaigns.
A hallmark of Moosend is its robust marketing automation capabilities. This sophisticated automation streamlines marketing processes and enhances customer engagement by delivering timely and relevant content.
The platform excels in subscriber management, providing tools to organize efficiently and segment contact lists for more targeted communication. In addition to its prowess in email campaigns, Moosend offers detailed analytics and reporting features, offering insights into campaign performance metrics like open rates and click-through rates.
You can use it with a 30-day free trial; your monthly bill will be at least $ 9.
Klaviyo
Klaviyo is a robust email marketing and automation platform tailored for e-commerce businesses. Recognized for its specialized focus on data-driven marketing, Klaviyo empowers online retailers to create, target, and optimize highly personalized email campaigns.
Klaviyo’s focus on e-commerce makes it a preferred choice for online retailers looking to leverage customer data effectively to drive sales and foster long-term customer relationships.
Klaviyo has a free plan offering 500 monthly email sends, 150 free SMS/MMS credits, and Email support for the first 60 days. The first paid plan starts at 45$ a month. It includes 1,001 – 1,500 contacts, 15,000 monthly email sends, mobile push notifications, 150 free monthly SMS/MMS credits, and Email and chat support—more details on Klaviyo.com.
So, in this article, we presented 10 ESPs and some information about them. As you already noticed, they have both similar and very different tools. Some focus on working with large online businesses, some on small companies and creators. Also, some ESPs try to meet the needs of customers of all sizes. Considering the mentioned circumstances, it is crucial to spend a long time studying the ESP market as best as possible because by making the right choice, you can save money and time.
