Introduction
ConvertKit is a dynamic and user-friendly email marketing platform tailored specifically for content creators, bloggers, and online entrepreneurs. Launched with a focus on simplicity and effectiveness, ConvertKit empowers users to efficiently manage and grow their email lists. With intuitive features for creating visually appealing emails, automating campaigns, and understanding audience engagement through insightful analytics, ConvertKit aims to provide a streamlined and effective solution for those who prioritize content-driven communication strategies. This platform is designed to cater to the unique needs of creators, enabling them to build meaningful connections with their audience and foster sustainable online communities. ConvertKit is used by over 600.000 creators worldwide to send over 2.5 billion emails each month.
In this article, we will speak about:
1. What is ConvertKit and who can use it?
2. How does it work and what is it used for?
3. What does ConvertKit cost?
4. What are the cons of using ConvertKit?
About ConvertKit and who can use it?
ConvertKit is an email marketing platform that lets you grow your email list through sign-up forms and landing pages, create automated campaigns, send broadcasts, and sell digital downloads.
Features
1. Free landing page builder along with fully customizable templates
2. A ton of easy integrations with other tools like Teachable, Shopify, and so on
3. Email marketing automation where you can set rules based on your subscribers’ actions
4. Unlimited sign-up forms with responsive templates
5. The ability to design popup forms, including exit intent pop-ups
6. Email reporting where you can track conversion rates on your homepage dashboard
7. RSS to email automation
8. Access to A/B testing
9. The ability to organize your subscribers from one email list with tags and segments
Who can use it?
The main users of ConvertKit are content creators, bloggers, and online entrepreneurs. This platform is specifically designed to cater to the needs of individuals and businesses that focus on creating and sharing content online. This includes writers, bloggers, podcasters, YouTubers, course creators, and other digital content producers who prioritize building and nurturing relationships with their audience through effective email marketing strategies.
How does it work and what it is commonly used for:
ConvertKit operates as an email marketing platform with a focus on simplicity and effectiveness, primarily serving content creators, bloggers, and online entrepreneurs.
1. Email List Management: ConvertKit allows users to manage their email lists effectively. Creators can organize subscribers based on various criteria, allowing for targeted and personalized communication.
2. Easy-to-Use Email Editor: The platform provides an intuitive email editor that enables users to create visually appealing emails without the need for advanced design skills. The drag-and-drop editor facilitates the inclusion of text, images, and other elements.
3. Automation and Sequences: ConvertKit offers powerful automation features, allowing users to set up automated email sequences based on subscriber actions or specific triggers. This is particularly useful for delivering a series of messages, such as onboarding sequences or product launch campaigns.
4. Landing Pages and Forms: Users can create customized landing pages and forms to capture email subscribers. ConvertKit simplifies this process with user-friendly templates and a straightforward design interface.
5. Tagging and Segmentation: The platform enables users to tag subscribers based on their behavior and preferences. This tagging system facilitates segmentation, ensuring that relevant content is delivered to specific groups within the email list.
6. Analytics and Reporting: ConvertKit provides insights into email campaign performance, including metrics like open rates and click-through rates. This data helps users assess the effectiveness of their email marketing efforts and make informed decisions for future campaigns.
7. Integration with Other Tools: ConvertKit integrates with various third-party tools and platforms, such as e-commerce systems, webinar software, and CRM systems. This enhances its versatility and allows users to streamline their overall marketing workflow.
8. Subscriber Management: The platform offers features for managing subscribers, including the ability to track subscriber activity, preferences, and engagement. This information can be valuable for tailoring content and improving overall engagement.
Pricing
ConvertKit has three different plans. We should note that the price mechanism is subscriber-based, meaning that the number of subscribers determines how much you are charged before we get into the specifics.
Note: ConvertKit automatically moves you to the next tier whenever you exceed your current plan’s subscriber restrictions. To manually downgrade your subscription, you must get in touch with them if you clean your list and your subscriber number is in the prior subscriber tier.
Free
ConvertKit’s free plan is a great option for new creators exploring the world of email marketing. It allows up to 1,000 subscribers (which is very generous), but it’s limited on the available features.
Free plan users enjoy:
Unlimited broadcasts (emails), forms, and landing pages
Audience tagging and segmentation
Selling digital products & subscriptions
Community support
If you can live without autoresponders and live chat support (for some time, at least), this plan can be a great start.
Creator – $15/month
Moving on to the Creator plan, it gives you more features to automate your processes and start scaling your business. This plan starts at $15/month for up to 300 subscribers.
Apart from the free plan features, you get:
1․ Live chat & email support
2․ Automated email sequences
3․ Visual automation builder
4․ Third-party integrations
5․ One additional team member
6․ ConvertKit provides free migration from your previous email marketing software.
The Creator plan gives users all the essential features to supercharge their business. The starting price is quite steep.Creator Pro – $29/month
The highest tier plan of ConvertKit is the Creator Pro plan. This plan is aimed mostly at established creators looking for more advanced ways to scale their businesses.
This plan includes everything the Creator plan has with the addition of:
Facebook custom audiences
A newsletter referral system
Advanced analytics (subscriber engagement scoring)
Allows you to edit “wrong” links even after sending your email campaigns (broadcasts).
For those extra features plus priority support, this plan starts at $29/month for 300 subscribers.
The cons of using ConvertKit
1.Personalization
We found personalization to be challenging to comprehend and apply in our ConvertKit study. With only a click of a button, you can simply add simple greetings, your subscribers’ names, or their email addresses to personalize your broadcast. Things get complicated for more complex customizing because you’ll need to know the fundamentals of programming! “If/then/else” logic is provided by ConvertKit, albeit it is code-based. Once you have it, you will be able to create name filters, use “unless” statements, and more.
2.Newsletter Templates
ConvertKit has a large number of templates. When customers first use this platform, it will present them 15 visually appealing email templates. They have a “simple” structure, yet they are responsive to mobile devices and you may customize them. They are undoubtedly quite helpful if you want to save time, but once more, they are not many, it would be fantastic if there were more designs available.
3.Reporting & Analytics
You only receive minimal analytics with ConvertKit. They are the most basic of all. The email marketing platform monitors unsubscribes, clicks, open rates, and click-through rates. The bounce rate is absent for an unknown cause. By the way,you do not receive heatmaps or information on which subscribers interact with your emails the most or open them.
Conclusion
ConvertKit with its features tailored to simplify email list management, automation, and personalized communication, ConvertKit empowers users to build and nurture connections with their audience. Its intuitive design, along with tools for creating engaging emails and automating campaigns, makes it a valuable resource for those prioritizing content-driven communication strategies.
