Introduction
MailerLite is a user-friendly tool that makes email marketing easy and effective. MailerLite helps businesses create engaging campaigns, build strong relationships with customers, and achieve impressive results.
It is a popular email marketing platform that stands out for its affordably priced plans and unique features, such as its Facebook integration for advanced targeting and the ability to sell digital or paid subscriptions. It has a robust free forever plan for up to 1,000 subscribers and 12,000 email sends per month. Paid plans start at $9 per month for up to 500 subscribers and unlimited monthly email sends.
BEST FEATURES OF MAILERLITE
Drag-and-drop email editor – The email drag-and-drop editor is quite intuitive and easy to use. There are plenty of options to create your newsletters and emails.
Because the editor features a large number of content blocks, it’s quite easy to add images, CTA buttons, discount vouchers, and interactive elements.
There’s also a decent collection of modern and functional email templates that you can personalize.
It’s quite easy to keep track of changes and undo any mistakes you’ve made.
MailerLite can also automatically import information from your RSS feed. Another feature that stands out to us is the ability to add Twitter and Facebook posts directly to your email.
A/B Testing for emails and landing pages – Here are some factors for which you can run A/B tests on MailerLite:
- Subject line or headline
- Images
- CTA buttons
- Design elements like color, font, layout, and size
- Form position for landing pages (middle of the page, the bottom of the page, etc.)
- Form fields
- Offers
Customer management and segmentation – There’s no upper limit on the number of lists you can have in your database. This can be a huge advantage for companies that are scaling rapidly.
You can build two types of lists on MailerLite. They are called — segments and groups. But, what’s the difference?
- Segments: A customer is added to a segment whenever they complete a trigger action. For instance, when a contact has saved a product from your website, they automatically get added to a particular segment. Segments, as you can imagine, are quite dynamic. MailerLite offers segmentation based on location, engagement with a particular campaign, and periods of extended inactivity.
- Groups: This is pretty much a static segment. It groups your contacts based on factors like age, location, interests, etc. You’ll have to add or delete contacts from groups manually.
These contact management features become very important when you need to send personalized messages to different segments or groups in your contact list.
Landing page and pop-up editor – Another feature that works in MailerLite’s favor is the landing page and pop-up editor. It’s intuitive and pretty easy to understand and use.
There’s an in-built image editor. This allows for creating engaging landing pages.
There are several templates available for you to customize, or you can even code or upload your own templates.
Whether you’re creating an embedded form for your website or a pop-up form, the process is pretty similar and quite easy. You also have the option of giving your contacts a double opt-in form to confirm their subscription.
In the pop-up editor, you have options to decide how and when this pop-up will appear on your contact’s screen. This could be based on time spent on a page, the scroll depth, or exit intent.
When you use this landing page and pop-up builder with the email builder, it is quite simple to gather new leads and then run targeted email campaigns or drip campaigns.
MailerLite has enhanced its landing page functionality with a new feature. The shiny new Drag & drop editor, designed to help you create beautiful, high-converting pages faster and easier than ever!
– AI-powered: Quickly generate landing pages, text, and images
– Customizable: Choose from over 70 flexible sections
– Efficient: Save and reuse your top designs to streamline your workflow.
Email automation (Good but not the most powerful) – MailerLite has pretty good email automation solutions. You can set up automated workflows that will trigger emails or autoresponders based on user action or behavior.In MailerLite, you can create automations based on triggers like:
- New subscription sign-up
- When a subscriber completes a form
- The subscriber clicks on a particular link
- Anniversary of a date
Although MailerLite doesn’t allow you to trigger automation based on website visits, the overall automation features and triggers are functional and useful.
Embed YouTube videos on emails feature that sets MailerLite apart from most competitors is the option to add embedded videos to your emails or newsletters. Using the video block in the drag-and-drop email editor, you can customize the thumbnails, CTA button, and video link. Currently, the video editor works best for YouTube and Vimeo videos.
Although it is possible to add videos from other websites, there may be glitches. So, ensure that you test the video from other websites before sending them out. Using MailerLite’s integrations with third-party video apps like Playable, you can even get the video to play within the newsletter.
Pricing
Essentially, MailerLite offers you 2 types of services
- Marketing- email,auidence and automations
MailerLite helps you easily create newsletters, email automations, landing pages, websites, and more. Affordable and backed by 24/7 award-winning support.
- Transactional-Email and SMS Service
MailerSend offers the same great deliverability and experience you enjoy with MailerLite, including award-winning support, intuitive design, and fair pricing.
MailerLite pricing plans are based on the number of contacts.
Note that if you have more than 100,000 subscribers, you have the option of choosing a custom plan after contacting MailerLite.
MailerLite Cons
1. Missing some pro features
Even though it has great prices, you do miss out on a few pro features, such as full reporting, advanced automations, CRM features and spam/design testing.
2. Rigorous approval process
Not necessarily a bad thing if it keeps their deliverability rates up, but it may feel a bit overkill to some users who want to get started quickly
3. No templates on the free version
Unfortunately, you’ll need to be on one of the paid plans in order to access the newsletter and landing page templates. You’ll also need the Advanced plan to use the HTML editor.
4. Subscriber management
While it includes all the basics, it lacks some advanced subscriber management tools. The database field types are restricted to text, number, and date fields, and it does not feature a comprehensive tagging system.
Conclusion:
MailerLite offers a comprehensive email marketing solution with user-friendly features, automation capabilities, and customizable templates. Its affordability and scalability make it suitable for businesses of all sizes, while its intuitive interface simplifies the process of creating and managing email campaigns. With MailerLite, users can effectively engage their audience, nurture leads, and drive conversions, making it a valuable tool for any marketing strategy.
