Introduction
Instantly is an AI-powered cold email campaign management platform that boosts deliverability and response through automated account warmup and smart sending features.
Instantly helps you scale your outreach campaigns through unlimited email sending accounts, unlimited warmup, and smart automation. It helps you generate more leads, acquire new customers and grow revenue faster through personalized email campaigns at scale. The features offered by Instantly help you save time and money while improving your campaign performance.
For example, with Instantly’s Smart Automation feature, you can target specific audiences with tailored messages based on their preferences and interests. With Unlimited Warmup, you can start campaigns without worrying about limitations. Finally, the platform’s unlimited SMTP accounts allow for greater flexibility in your outreach campaigns.
Instantly is a new entrant in the cold email solution provider. Despite its age, it offers a competent take on cold email sending with access to Lead Finder, Lead Management, Analytics, and Unibox features.
Warming up emails is one of its finest features, which ensures a high deliverability rate and improves the sending reputation. This feature also makes using multiple emails to run your cold email campaign easy. It also offers AI-driven analytics, A/Z testing, and templates to automate email sending.
Instantly is a good option if you’re a digital agency or a small business looking to grow its business through cold emails. It offers good value-for-money plans and lets you try out their product before purchasing.
It’s not for everyone, though, especially for enterprises that send thousands of emails per day. Its lack of integration also makes it unfavorable for businesses that use third-party services.
Instantly AI Features
Instantly is a feature-rich cold emailing tool. It benefits from the right mix of features rather than offering everything to the user. That is partially because of the product’s age (released in 2021) and the developer’s ability to deliver what the user wants.
Out of the box, you’ll notice its five key features that will aid you in your journey of cold emailing. These include:
- Lead Finder: The lead finder lets you find B2B prospects without leaving the app with access to 160 million database contacts.
- Campaigns: Email campaigns to manage leads and improve cold email success.
- Unibox and CRM: A centralized inbox where you can view and reply to all emails.
- Tracking and Analytics: Learn how your prospects interact with emails. It captures key metrics, including open rate, click rate, reply rate, and opportunities.
- Lead Management: Manage all your leads from a centralized place. It helps you move leads from lists to campaigns and vice versa easily.
Apart from these core Instantly features, you also get the following features.
- Unlimited Email Accounts: This enables you to connect as many email accounts as you want.
- Unlimited Warmups: You can warm up emails before you start sending cold emails. This will improve the chances of your email not landing in the spam box.
- Email Validation: Validate emails for better deliverability.
- Cold Email Catalyst: A robust collection of email templates and tactics.
- Private Community Access: Access to a private community where you can learn from experienced persons.
Instantly AI for Email Marketing
Connect and track limitless sending accounts
Instanly.ai is a cloud-based platform that helps users connect and track limitless sending accounts. It allows you to access multiple email accounts from a single dashboard, which can help you scale your outreach campaigns infinitely. With Instantly, you can easily send email campaigns to various contacts at once, saving valuable time and resources.
The platform also offers a variety of reporting tools to help you stay on top of your campaign performance. Additionally, it has built-in automation tools that can help you automate tedious tasks such as building campaigns and tracking results. Overall, Instantly provides powerful features to help you effectively manage and track your email outreach efforts in a hassle-free way.
Customize the number of messages delivered from each account to avoid spam
Instantly is a personalized email delivery service that allows users to customize the number of messages delivered from each account to avoid spam.
Instantly keeps your emails out of spam folders with an automated warm-up feature, which can be enabled or disabled with one click!
This feature is especially helpful for users who receive a lot of email notifications. Instead of constantly having to delete and read messages in their inboxes, they can simply select the ones they want to read and Instantly deliver them only once. This makes it easier to stay on top of important information while reducing the risk of accidentally deleting valuable information.
Automates Smart Mailing Sequences
Instantly.ai is a powerful email marketing software that automates the repetitive tasks involved in creating, sending, and tracking email campaigns. You can tailor settings to your campaign needs—for example, automating the delivery limit and using multiple email sending accounts for a single campaign to automate daily sending increases.
With Instantly.ai, you can create automated mailings for your customers, followers, and subscribers that automatically engage with your messages over time. You can also track the success of your email campaigns and make adjustments as needed. This software helps you save time and streamline your email marketing strategy, allowing you to spend more time focusing on building your business.
Whether creating single-page emails or engaging with your audience over time, Instantly.ai has the features to help you reach your marketing goals quickly and easily. Whether you are a small business looking to increase engagement or a large company looking to streamline your email marketing process, Instantly.ai has the tools to help you achieve success.
Immediate Marketing and Outreach Insights
Instanly.ai is a powerful tool for businesses that want to improve their marketing efforts. The platform offers a range of tools to help you track your progress and measure results. It also provides access to a team of experts who can provide you with advice on various marketing topics.
This all-in-one platform offers immediate marketing insights and actionable tips to help you improve your strategy and increase your reach. It’s an indispensable tool for any business that wants to optimize its marketing operations.
New feature Done For You Email & Domain Set Up
Recently, Instantly showcased a new feature: Done-For-You Email & Domain Setup.
They understand that clients often spend significant time buying domains, configuring cold email workspaces, setting up SPF, DKIM, and DMARC records, creating and connecting sending accounts, and initiating the email warmup process.
To streamline this, they’ve created a DFY option that allows you to accomplish everything in a few clicks.
Simply select the domains & emails you want, and Instantly will:
- Set up your domains & email accounts.
- Optimize them for deliverability (Add all the necessary DNS records, US IPs only).
- Connect them to your Instantly account.
- Start warming them up automatically.
You can check this video for more details.
Improve Email Delivery With Unlimited Mail Warm-up
Instantly is a tool that addresses the problem of warming up email accounts before sending emails. The tool automatically sends a few emails from the account to ensure that it can deliver messages reliably. Warm-up emails are critical for improving the sending reputation of an email account, and Instantly’s warm-up feature makes this possible with minimal effort on the user’s part. It also reduces the risk of sending spam emails. Further, it helps reduce inbox clutter by interacting positively with the incoming messages.
Instantly lets you gradually scale the number of emails you send from each address to warm up your accounts and boost deliverability, so you land in inboxes, not junk folders. Plus, see statistics on your warm-up settings, like the deliverability rate of each email and how many messages were saved from spam.
Complete Automation & Customization
From personalizing messages with dynamic tags to scheduling a smart sending sequence, AI instantly automates every step of your campaign-building process.
Upload your lead lists and Instantly will populate your emails using a dynamic message template that includes unique information for each prospect, like name, company, and title.
You can input prospect details including name, company, and title, or use Instantly’s custom variables to include other relevant info.
In the days following your initial outreach, you’ll be able to send follow-up messages automatically, and if a lead responds, you’ll be able to tell Instantly to stop automatic follow-up. In addition, you can set daily sending limits that will help prevent your messages from being classified as spam by selecting which warmed-up email accounts you want to send from.
Pricing
Instantly offers three paid plans:
- Growth Plan: Priced at $37 per month (with an option to start for free), the Growth Plan offers unlimited email accounts and email warmups. Subscribers can manage up to 1,000 active leads and send a maximum of 5,000 emails monthly. Additionally, users will benefit from live chat support.
- Hypergrowth Plan: For $97 a month (also available to start for free), the Hypergrowth Plan provides unlimited access to email accounts and email warmups. This plan supports up to 25,000 active leads and allows the sending of up to 100,000 emails every month. Subscribers of this plan will receive premium support.
- LightSpeed: For $358 per month. This plan offers everything in HyperGrowth plus 100K uploaded contacts and 500K emails monthly.
For the most accurate and up-to-date pricing information, we reccomend visiting their website or contacting their sales team directly.
The pros and cons of Instantly AI
Instantly presents both benefits and drawbacks. Some of its advantages are that it offers A/B testing, the ability to send emails from various providers, and analytics powered by AI. Its interface is also user-friendly, enabling users of all technical levels to easily access it.
Meanwhile, some of its drawbacks are that, in terms of lead management, it has limited features. It also lacks omnichannel capabilities.
Pros
- Warming and Sending features
- A/B testing
- AI-driven analytics
- AI prompts for easy templating
- Automated email warmup feature
Cons
- Limited lead management features
- Lacks advanced features as it is new to the market
- No multichannel acquisition features
- Lack of native integrations to data sources
Conclusion
Instantly.ai is a robust cold email software. Despite its age, it offers valuable features for agencies, marketers, and businesses who want a compact tool to search and manage leads, manage campaigns, and transform them into real customers. Instantly, with its good warmup features, provides a high email deliverability rate. Its AI-driven analytics and template modules also make automation accessible throughout the whole cold emailing process. Their pricing model is good. However, it can become confusing as they offer different plans for Warming & Sending and Leads.
