by Patricia | Nov 22, 2023 | Metrics
Introduction Before delving into optimization strategies, let’s demystify the calculation behind Click-Through Rate. Click-Through Rate in Email Marketing a simple yet powerful formula. Divide the number of clicks by the number of delivered emails and multiply...
by Patricia | Nov 22, 2023 | Metrics
Introduction: In the vast ocean of email marketing, where deliverability is the compass guiding campaigns, the Bounce Rate emerges as a beacon signaling the challenges and triumphs of your endeavors. Join us on a deep-sea exploration as we dive into the intricacies of...
by Patricia | Nov 22, 2023 | Metrics
Introduction: In the fast-paced world of digital marketing, where user engagement is crucial, email marketing stands out as a powerful tool for connecting with your audience. However, success in email marketing goes beyond just crafting compelling content and...
by Patricia | Nov 21, 2023 | For A Start
Email marketing is a marketing form that involves sending targeted messages or commercial content to a group of people via email. It is a direct and personalized communication channel businesses and organizations use to connect with their audience, promote products or...
by Patricia | Nov 21, 2023 | For A Start
1970s – 1980s: Origins of Email: Email marketing traces its roots back to the early days of the Internet. The first email was sent in 1971, marking the beginning of electronic communication. However, commercial use of email for marketing purposes only emerged in...
