by Patricia | Feb 16, 2024 | Technical
Introduction An Email Service Provider (ESP) is a platform that allows you to send email campaigns to large mail lists. There are many ESPs in the world. They offer user-friendly interfaces, list management tools, analytics, and many other features that make it easier...
by Patricia | Feb 16, 2024 | Platforms
Choose the ESP that best suits your needs to implement Email Marketing successfully. Considering the large number of ESPs worldwide, this article will present some information about 10 of them, which will help you make the right choice. We selected the following ESPs:...
by Patricia | Dec 20, 2023 | Technical
Introduction Sender reputation (SR) plays a crucial role in the effectiveness of email marketing campaigns. It is essentially a measure of the trustworthiness and credibility of the sender’s email domain and IP address. A positive sender reputation can enhance...
by Patricia | Dec 20, 2023 | Technical
DMARC record, which stands for Domain-based Message Authentication, Reporting, and Conformance, is an email authentication and reporting protocol. DMARC builds on the existing SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication...
by Patricia | Dec 20, 2023 | Technical
Domain Keys Identified Mail (DKIM record) is an email authentication method that allows the sender to digitally sign an email message. DKIM provides a way for email recipients to verify that authorized sender sent the message and that noone has tampered with it during...
