by Patricia | Dec 20, 2023 | Technical
BIMI, which stands for Brand Indicators for Message Identification, is an email authentication standard designed to enhance the visibility and recognition of brands in email communications. BIMI allows organizations to display their official logos in the inboxes of...
by Patricia | Dec 19, 2023 | Technical
About SPF Sender Policy Framework (SPF) is an email authentication protocol designed to detect and prevent email spoofing. Email spoofing occurs when a malicious sender forges the sender’s address to make it appear as if the email is coming from a...
by Patricia | Dec 5, 2023 | Strategies
Introduction Email marketing has become an essential tool for businesses to reach and engage with their target audience. However, with the increasing volume of emails flooding our inboxes every day, it has become more challenging for marketers to cut through the noise...
by Patricia | Dec 5, 2023 | Strategies
Introduction A/B testing is a “performance tuning” process in email marketing where two versions of an email are compared to identify which one performs better. This technique involves the creation of two distinct versions of an email. Each version is slightly or...
by Patricia | Dec 5, 2023 | List Building
Introduction List building in email marketing refers to the strategic process of gathering and growing a database of email addresses from individuals who have willingly opted to receive communications from a particular business, organization, or individual. The email...
