Email Marketing A-Z: Grow your list with Mailchimp in 2024
Why should you learn email marketing right now?
If you already have some knowledge, then you should develop it. These are not just thoughts but a response to the realities of the 21st century.
By becoming an expert in email marketing:
1. You can make a lot of money
2. Become an in-demand specialist and have a career advancement within large corporations
3. Live an exciting life that combines living in different cities in any part of the world with a stable job
Imagine the possibilities of working in New York, London, or Tokyo, all while doing what you love. Later, you can even start your own business if you want.
Course Details
Instructor
Taron Parsamyan
Hrant Ziroyan
Level
Beginner
Duration
2 Hours
Course Content
Introduction
- Why is it important to learn email marketing right now?
- What will you learn, and what will you be able to do?
Email Marketing from the Inside - Mailchimp
1. An overview of email marketing, history, and basic concepts
2. What is an ESP, and what problems does it solve
3. What you should know before choosing an ESP.
4. 10 leading ESPs worth exploring․
5. Lead generation, lead magnet, OPT-in form, list building
6. Opt-in form promotion
7. How to create a Mailchimp account.
8. How to create a new audience.
9. How to add existing contacts to your mailing list.
10. How to create opt-in forms with form builder.
11. How to create pop-up forms․
12. How to create embedded forms․
13. How to create landing pages.
14. How to create segments and tags in Mailchimp.
15. How to create, optimize, and send emails in Mailchimp.
16. How to create automated journeys in Mailchimp and send triggered messages with them.
17. How to track your analytics in Mailchimp. automated journeys, email campaigns, landing pages, etc.
Content Creation in Email Marketing: Leverage AI Tools
1. The Importance of Content in Email Marketing
2. Copywriting methods of email content
3. Subject Line: Deciding Factor in Email Marketing
4. The Role of Visual Design in Content for Email Marketing
5. AI in content creation for email marketing
Email Marketing Metrics Analysis & Strategies
1. Email Marketing Metrics
2. Hot Lead Exchange Strategy
3. Personalization and Segmentation in Email Marketing
4. Guide to Personalization and Segmentation in Email Marketing
5. A/B testing in Email Marketing how to use it in Mailchimp
6. A Comprehensive Guide to AB Testing in Email Marketing
7. A/B Testing Idea Examples
8. Step-by-step development strategy
Technical cocktail․ Domain and business email, Sender Reputation, SPF, DKIM, DMARC and BIMI
1. Introduction.
2. How to choose the right domain.
3. How to set up your business email.
4. What is Sender Reputation and why it is important.
5. How to improve sender reputation.
6. What are SPF, DKIM, DMARC and BIMI and why you should have them.
What’s Included
2Hrs of Video Instruction
3 Written Docs
3 Source Files
Requirements
- No prior experience is required! Our course provides clear instructions for using all the tools you need․
- The hardest part is getting started. To succeed, find your motivation and delve into the lectures carefully. Once you commit to these initial steps, we guarantee the learning process will become smoother.
Webinars
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