Have you ever opened a cold email that started with, "Hey “Nickname you barely recognize”!" and immediately felt confused? Many professionals find overly personalized cold emails to be inauthentic and off-putting. Personalization is undoubtedly crucial in cold...
Henry Ford once said, “Coming together is a beginning. Keeping together is progress. Working together is success”. Of course, he said this about a team working within an organization, but it is also true for cooperation between organizations. According to the Tax...
Introduction Email marketing has become an essential tool for businesses to reach and engage with their target audience. However, with the increasing volume of emails flooding our inboxes every day, it has become more challenging for marketers to cut through the noise...
Introduction A/B testing is a “performance tuning” process in email marketing where two versions of an email are compared to identify which one performs better. This technique involves the creation of two distinct versions of an email. Each version is slightly or...
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