Technical

Speaking about email marketing we always mention the importance of the sender reputation. Yes, it is crucial to always take care of your sender reputation, otherwise, you will waste your time and money on email marketing without any results. But what if someone just...

Introduction In today's digital world, you must build an online presence. A key point in this path is adopting a personalized domain and a professional email address. These two components enhance credibility and play a crucial role in shaping brand identity, fostering...

Introduction An Email Service Provider (ESP) is a platform that allows you to send email campaigns to large mail lists. There are many ESPs in the world. They offer user-friendly interfaces, list management tools, analytics, and many other features that make it easier...

Introduction Sender reputation (SR) plays a crucial role in the effectiveness of email marketing campaigns. It is essentially a measure of the trustworthiness and credibility of the sender's email domain and IP address. A positive sender reputation can enhance email...

DMARC record, which stands for Domain-based Message Authentication, Reporting, and Conformance, is an email authentication and reporting protocol. DMARC builds on the existing SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication...

Domain Keys Identified Mail (DKIM record) is an email authentication method that allows the sender to digitally sign an email message. DKIM provides a way for email recipients to verify that authorized sender sent the message and that noone has tampered with it during...

BIMI, which stands for Brand Indicators for Message Identification, is an email authentication standard designed to enhance the visibility and recognition of brands in email communications. BIMI allows organizations to display their official logos in the inboxes of...

  About SPF Sender Policy Framework (SPF) is an email authentication protocol designed to detect and prevent email spoofing. Email spoofing occurs when a malicious sender forges the sender's address to make it appear as if the email is coming from a legitimate...