CEO & CMO։ How to reach a synergy?
Event topics
- How do CEOs and CMOs ensure the overall marketing strategy supports business objectives?
- How does the CMO translate that strategy into specific channel plans, ensuring marketing efforts are directly tied to the CEO’s priorities?
- What KPIs truly matter to CEOs?
- How can CMOs leverage marketing channels to directly demonstrate contribution to these metrics?
- How does email marketing help CMOs to demonstrate their impact on these bottom-line metrics and CEOs to understand the impact marketing has on those metrics?
Speakers
- Pietro Pelizzari
- Rick Egan
- Achille Siciliano
Date
- On Thursday, 08 May 2025.
- Start at 09:00 PM ATM
Event type
- Online
