Introduction
Constant Contact is a comprehensive email marketing platform designed to empower businesses and organizations in establishing and nurturing connections with their audience. Offering a user-friendly interface and a range of customizable templates, Constant Contact facilitates the creation and deployment of engaging email campaigns. Beyond email marketing, it provides tools for event management, social media posting, and contact management, allowing users to streamline their digital marketing efforts.
Interesting facts about Constant Contact:
It has over 650,000 customers worldwide.
The middle open rate for 200 million emails sent among Constant Contact customers was 34.51 percent.
The average click rate among all delivery was 1.33 percent.
The average bounce rate was 10.28 percent.
In this article, we will speak about:
What is Constant Contact and who can use it?
How does it work and what is it used for?
How much does it cost?
What are the cons of using Constant Contact?
What is Constant Contact and who can use it?
Constant Contact is an effective tool that helps streamline, automate and analyze the results of email campaigns.
- Constant Contact is an easy-to-use, risk-free service for small businesses.
- It has a large array of features for an affordable price.
- Constant Contact’s customer service is helpful via both live chat and phone.
Constant Contact Features
It has an array of tools that make it easy to create eye-catching, appealing email marketing campaigns. Here are some features:
- A/B testing – See which email performs the best to improve open rates.
- Reporting – Keep track of analytics with Constant Contact’s reporting feature.
- Email templates – Choose from dozens of templates to design the right email for your campaign.
- List management – Create lists to categorize and send to specific contacts based on the email.
- Email editor – Customize emails with comprehensive drag-and-drop tools.
- Deliverability – Ensure your emails always end up in the right inboxes.
- Autoresponders – Automatically send emails on specific days, such as a customer’s birthday, or to new subscribers.
- Multi-channel campaign in just a few clicks – With a few clicks, you can get a marketing campaign that works across email, social, SMS, and more. Plus, that campaign is completely tailored to your business and goals.
Who can use it?
Constant Contact is best suited for small businesses. By basing service fees on the number of contacts in a list, Constant Contact gives small businesses the freedom to send out a lot of emails. In addition, Constant Contact has an intuitive email builder, comprehensive reporting, and integrations with well-known business apps. With all of these benefits, in addition to friendly customer support, a reasonable pricing range, and robust scalability, small business owners searching for a new email marketing platform ought to give Constant Contact some thought.
Constant Contact is an efficient email marketing tool for small businesses looking to grow, thanks to its combination of cost-effective pricing and useful email automation software. Marketers can develop and deploy an email campaign in less than ten minutes thanks to the user-friendly interface and rapid signup process. Constant Contact is beneficial for small businesses on a tight budget because it is also reasonably priced for the value it provides.
How does it work and what is it used for?
Constant Contact operates as an integrated email marketing platform, providing users with a suite of tools to effectively engage with their audience. Here’s how it works and what it’s commonly used for:
1.Email Campaign Creation: Users can design visually appealing and responsive emails using Constant Contact’s customizable templates. The platform offers a drag-and-drop editor, making it easy to add text, images, and other elements to create engaging campaigns.
2.Contact Management: Users can organize and manage their contact lists efficiently. Constant Contact allows for segmentation, ensuring that targeted messages reach specific groups within the subscriber base.
3.Automation: The platform offers automation features, enabling users to set up triggered emails based on subscriber actions or predefined criteria. This helps in delivering timely and relevant content to the audience.
4.Event Marketing: Constant Contact supports event management by allowing users to create, promote, and track events. It includes features like online registration, ticketing, and post-event surveys to streamline the entire event process.
5.Social Media Integration: Users can extend their reach by sharing email content on various social media platforms directly from Constant Contact. This integration enhances visibility and engagement across multiple channels.
6.Analytics and Reporting: The platform provides insights into the performance of email campaigns, including open rates, click-through rates, and other relevant metrics. This data helps users assess the effectiveness of their strategies and make informed decisions for future campaigns.
7.E-commerce Integration: Constant Contact integrates with e-commerce platforms, allowing businesses to promote products and drive sales through email marketing.
8.Educational Resources: It offers educational resources such as webinars, guides, and tutorials to help users maximize the potential of their email marketing efforts.
Constant Contact pricing
Constant Contact doesn’t have free plan. It offers 3 pricing plans Lite, Standart and Premium.
- Lite is starting from 12$ a month (Price based on number of contacts*) with which you will have 1 user, 1 GB storage, monthly email send limit: 10x number of contacts, Drag & drop email templates, Marketing CRM, Event management, Social marketing Integration for 3rd party services.
- Standart plan costs 35$ a month (Price based on number of contacts*) with which you will have 3 user, 10 GB storage, monthly email send limit: 12x number of contacts, also includes everything in Lite, plus: Pre-built automations, Contact segmentation, Scheduled email sends, A/B subject line tests, Drill down reporting.
- Premium plan starts at 80$ a month (Price based on number of contacts*) with which you will have unlimited user, 25 GB storage, monthly email send limit: 24x number of contacts, also includes everything in Standard, plus: Custom automations, Custom segmentation, Revenue reporting, 500 SMS messages, Google Ads Manager, SEO recommendations.
The cons of using Constant Contact
For many marketers Constant Contact is a helpful and user-friendly email marketing platform, it’s essential to be aware of potential drawbacks. Here are some common cons associated with using Constant Contact:
1.Limited Automation Features:
Even though Constant Contact does offer automation features, some users may find them less advanced compared to other marketing automation platforms. The level of customization and complexity may not be as extensive as what is offered by more specialized tools.
2.Template Customization Limitations:
While the platform provides a variety of templates, users might find limitations in terms of customizing these templates extensively. For users who prefer highly personalized and unique designs, this could be a drawback.
3.Contact-Based Pricing: Constant Contact’s pricing is often based on the number of contacts in your list, which means costs can increase as your subscriber base grows. This might be good for small businesses with few contacts and bad for businesses with large or rapidly expanding email lists.
4.Integration Limitations:
Although, Constant Contact integrates with various third-party applications, some users may find that it doesn’t offer the same level of integration options as other platforms. Businesses relying heavily on specific third-party tools may need to ensure compatibility.
5.Limited A/B Testing Options:
The platform allows A/B testing functionality, but the options may be considered somewhat limited compared to other email marketing tools. Users seeking more in-depth testing capabilities may find this aspect lacking.
It’s important to note that the suitability of this platform depends on the specific needs and preferences of the user or business. Despite these cons, many users find Constant Contact to be a reliable and effective tool for their email marketing efforts. You should explore the platform yourself and compare it with other platforms to fix which of them suits your need the best.
Conclusion
In conclusion, Constant Contact stands out as a user-friendly and comprehensive email marketing platform that empowers businesses to connect with their audience effectively. With its intuitive interface and customizable templates, users can easily create engaging email campaigns, manage contacts, and analyze performance metrics. The platform’s versatility extends beyond email marketing, offering features for event management, social media integration, and automation. Constant Contact remains a popular choice for organizations looking to establish and nurture relationships with their audience.
