Introduction
Moosend is a cloud-based email marketing platform with marketing automation for managing multiple email campaigns, mailing lists, newsletters, and more. The solution is suitable for freelancers and businesses of any size and includes email templates, automation tools, real-time analytics, and a drag-and-drop email editor.
Moosend includes a range of responsive, customizable email newsletter templates, with users able to customize every element to suit their brand. Emails can be previewed across multiple device formats and tested from within the email editor. The drag-and-drop editor allows users to add, remove, and customize elements without any previous experience and also includes a code view for users with experience of HTML and CSS. Drafts are automatically saved, and users can access their email design history anytime.
Users can create custom opt-in forms to collect subscriber data, and include these on their website, Facebook page, or blog. Email lists can be segmented using any subscriber data, and campaigns can be customized for different subscriber segments. Moosend’s automation tools allow users to select trigger events, add filters, and choose actions to create automated workflows for a range of scenarios, such as new subscriptions, cart abandonment, and subscriber anniversaries. Pre-built workflow templates are also included and can be fully customized by users. Moosend’s real-time campaign analytics give users insight into email open rates across different devices and email clients, performance by location, subscriber activity, click-through rate (CTR) for multiple links in a single campaign, and more.
Moosend’s Most Important Features
- Drag and Drop Editor: Moosend uses the same user-friendly editor for building emails, landing pages, and forms.
- Email Templates: Choose from over 75 pre-made email templates to get your campaign to start. Templates are clean and modern-looking.
- Marketing Automation: Flexible automation options backed up by an excellent workflow editor.
- Automation Workflow Templates: Ready-made to help you quickly set up email automations.
- A/B Testing: Create campaigns with different content and compare how they perform.
- Integrations: Connect your Moosend account directly to 42 third-party services. Or use Zapier to sync to all CRM, eCommerce, or lead generation software you use.
- eCommerce: Pre-made blocks pull product listings from your web store into emails.
- Web Tracking: Syncing your website means you can track subscriber journeys in depth. This includes seeing how many sales come from your campaigns.
Moosend Pricing and Plans
For the quality of its marketing tools, Moosend is a bargain. Pricing starts at an incredibly cheap $9 a month for 500 contacts if you pay for a year upfront.
Moosend’s simple pricing structure: There’s just one paid plan, the Pro tier. For one price, you get access to all the features. The cost goes up the more contacts you have.
The only other option is a custom-priced Enterprise plan. This is for bigger organisations that want an account manager and other benefits. There is no Free plan. But you can try out the platform for 30 days with no limitations before you have to pay.
Cons
As great as Moosend might initially seem, there are a lot of cons to keep in mind.
1. Compared to competitors, there is a limit on email template library , which means, that users will likely need to spend more time customizing templates or building emails from scratch. This can be problematic for beginners who need more assistance with the email design process.
2. Another issue is that there is a limit on its segmentation options. So while it has more advanced triggers, it lacks the segmentation that would be ideal to more effectively create highly targeted campaigns.
3. If that weren’t enough, its landing page builder leaves a lot to be desired and does not offer SMS marketing capabilities like many of its leading competitors.
4. Customer support is not highly rate among users. Though quality support might not sound like a big concern, it can prove troublesome for users who have an issue and need helpful support quickly.
Conclusion
Moosend stands out as a versatile and effective email marketing platform, offering a comprehensive suite of features designed to empower businesses of all sizes. From its intuitive drag-and-drop editor to its robust automation capabilities and insightful analytics, Moosend provides marketers with the tools they need to create engaging campaigns, nurture leads, and drive conversions. With its commitment to innovation and customer satisfaction, Moosend is not just a platform; it’s a partner in success for businesses looking to unlock the full potential of their email marketing efforts.
